Following are the highlights of Sales & Marketing:

• Selling isn’t just about making money. It’s about building relationships that provide dividends.

• You’re already a sales person. Learning what excites you about your business and talking  about it...THAT is selling.

• Your website is a sales presentation. Someone visits to learn more about your company. Make sure that what it communicates are assets, not liabilities. 

• Social media is a free marketing tool that provides connection. The more you engage, the more natural it will feel to use it.

• Email marketing is vital to your business. It can be personalized or broadcast. Stick to a point and incentivize a response. 

• Branding is presenting your company to potential customers in ways that make them “fall in love.” Have a style guide and be clear about what you want someone to think.

• SEO includes all the ways you make it easier for your potential customer to find you above the competition. Have a strategy and learn to speak SEO language fluently. 

• Build the message behind your main selling point and to reach your customers. Make sure you are easy to find and easy to reach. 

Need more help? Coaching with Nicole is available at a 50% discount to TPPA students. Visit: https://thepowerhousepa.podia.com/the-powerhouse-assistant-coaching for more information.